J.H&P restructured the entire affiliate system. Cleaned up the existing Refersion setup, separated legacy affiliates from newly recruited creators, and implemented code-based attribution so commissions only fired when a creator’s unique discount code was used on an order. Built an active recruitment pipeline targeting creators with 5K to 50K followers who had hyper-engaged audiences in the health and wellness space. Handled all outreach, onboarding, communication, and ongoing performance management. Simultaneously ran organic social channels to drive top-of-funnel awareness that fed into the affiliate system.