Bioniq
Brand repositioning
Content strategy
Ambassador management
165K+
Followers on main account
7+
Global ambassadors activated
Daily
Content cadence
The Problem
Bioniq, backed by Cristiano Ronaldo, had a premium product and global ambition but a social media presence that didn’t match the caliber of the brand. The corporate profile and founder’s personal brand weren’t reflecting the innovation and sophistication behind the product. They needed a content and positioning strategy that could match the brand’s global stature and connect with audiences in a more impactful way.
The Solution
J.H&P rebuilt the social media strategy from the ground up. Repositioned the brand voice and visual identity across Instagram and other platforms to reflect the premium, science-backed nature of the product. Created a daily content cadence that balanced educational content, product science, and brand storytelling. Managed the affiliate network including high-profile ambassadors like Cristiano Ronaldo, Gary Brecka, and others. Ensured every piece of content reinforced the brand’s premium positioning while driving engagement and audience growth.
The Results
165K+ followers on Bioniq’s main account.
Brand repositioning that aligned the social presence with the product’s global stature.
A corporate and founder profile that now reflects the innovation behind the brand.
Ambassador network activated with global names including Cristiano Ronaldo, Gary Brecka, Jaylen Brown, Dave Asprey, Ben Greenfield, Jason Kidd, Diogo Dalot, and others.
“The results speak for themselves. My personal brand and our corporate profile now reflect the innovation and sophistication behind Bioniq. This transformation has helped us connect with our audience in a far more impactful way.”
Vadim Fedotov, Founder, Bioniq
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